Institute of Marketing and Management (IMM) New Delhi, was established in 1969. The College organizes numerous cultural trips, campings, and academic activities. In various fields, such as marketing, financial management, human resources management, International Business, and Operations Management, and Information Technology, IMG Delhi offers PGDM and certification courses. Students receive placements, internships, business trips, guest lectures, and so on from renowned organizations. The College also gives its students scholarships.
The Institute of Marketing & Management (IMM) is one of the leading management institutions in Delhi, a 40-year-old (educational) institution registered as a non-profit body under the Societies Registration Act of 1860. He has also been recognised as a Scientific Research Body for Social Sciences and was a leader in proposing a marketing orientation to industrial policy in the country, stressing the importance of the use of industrial capacity. The Institute serves commerce, business, labour, customers, practitioners and government alike, and seeks to build synergies between them.
The Institute was the first to recognise the need to emphasise specialised education in areas such as Agricultural Marketing, Industrial Marketing, International Marketing, Social Marketing & Services Marketing. It is located in the green and quiet area of Qutab Institutional Area and is housed in a 7-storey building of 40,000 square feet. Approximate. Known as the Tower of Marketing.
Institute of Marketing and Management offer admission to BBA, BIM (Bachelor in International Management) and PGDM. The IMM PGDM course is empowered by unique certification programmes and ensures that students are trained exclusively according to the requirements and expectations of the industry, so that they are prepared to become successful managers in the future. Consistent efforts are made by senior faculty members, corporate executives and senior alumni of the institute to develop the course and its curriculum. IIM’s curriculum is constantly reviewed on the basis of academic and industry insights.
The campus of the Institute of Marketing & Management is built with all state-of-the-art infrastructure and facilities. At IMM, students enjoy refreshments at the lush green campus with some beautiful views. The IMM campus has a state-of-the-art library providing both digital and print books from leading book publications to students. The IMM Cafeteria offers students delicious and hygienic food at reasonable prices. In addition, the institute also provides a number of other facilities, such as the Seminal hall, computer lab, hi-tech lab, medical facilities, lounges, hostel, etc.
IMM Delhi Highlights
| Year of establishment | 1969 |
| Campus | Delhi |
| Recognised by | AICTE |
| Modes of education | Full-time |
| Number of courses offered | 2 courses in 11 streams |
| Scholarship types | Merit-based scholarships |
| Highest salary offered (overall) | Rs 18 LPA (International) Rs 14 LPA (Domestic) |
| Gender intake | Co-ed |
| Application mode | Online and offline |
| Qualifying exams | MAT/ ATMA/ XAT/ CMAT/ CAT/ IMM Entrance Test |
Institute of Marketing & Management (IMM) Admissions
The Institute of Marketing & Management is offering admission to both UG and PG programmes such as BBA, BIM and PGDM. Students must first register for admission on the official website of the Institute of Marketing & Management. It should be noted that each of the courses offered by the institute has certain eligibility requirements. Applicants should also be aware of all the eligibility requirements that they need to comply with in order to be admitted to the Institute of Marketing and Management. Applicants who comply with the requirements for the year shall be eligible for admission. After that, the selected candidates are required to submit their documents to the college for further admission.
Institute of Marketing and Management PGDM Eligibility Criteria 2022
The PGDM eligibility criteria for the Institute of Marketing and Management are set by the Institute and strictly followed by the shortlist of students. In order to be eligible for the Post Graduate Diploma in Management programme offered at IMM, candidates must obtain a bachelor’s degree from any recognised university or institute. Students from all disciplines and backgrounds are allowed to apply for PGDM at IMM. Applicants must have scored a minimum of 50% marks in their undergraduate degree when taken as a whole. Apart from that, they should have taken part in the entrance examination, which is accepted by the Institute of Marketing and Management.
Institute of Marketing and Management PGDM Selection Process 2022
The Institute of Marketing and Management selects applicants for a Post Graduate Diploma in Management after the assessment and testing of their knowledge and skills. Applicants must appear at the national level for competitive management entrance examinations such as CAT, MAT, XAT, or CMAT. If this is not the case, they must sit at the entrance test conducted by the Institute of Marketing and Management. After shortlisting the applicants on the basis of their entrance examination scores, IMM calls them to the Group Discussion and Personal Interview rounds.
Institute of Marketing & Management (IMM) Courses offered
PGDM is a highly professional programme designed to integrate current management theory and practise. It is designed to prepare young graduates for senior positions in industry and other sectors with inputs in the functional areas of Marketing, Finance, IT Management, International Business, Human Resources Management and Advertising & Public Relations.
Marketing Management
The domain covers Service Marketing, Sales & Distribution Management with a view to dealing with consumers for both goods and services. It also covers the key marketing issues, i.e. Retail management, rural management and much more. It also helps students learn about the process of Business to Business sales through Industrial Marketing.
Duration:– 2 years
Eligibility: – Graduation in any discipline;
Admission:-Admission based on CAT, MAT Merit Score List, Self Introduction, Group Discussion and, finally, Personal Interview
Financial Management
The financial specialization makes the student aware of the financial markets, the management of risks, and many more. Students gain knowledge of the mergers and acquisitions process among different companies. Students will be taught the aspects of financial models such as (FINTECH), corporate finance that operates internationally.
Human Resource Management
This area covers important aspects of human resources management and offers an in-depth analysis of workplace relations, labour law, employee commitments and many more. HR preparation represents the recruitment, selection, and recognition of positions and responsibilities. Performance Assessments and rewards shall be included, among other items.
Duration:– 2 years
Eligibility: – Graduation in any discipline;
Admission:-Admission based on CAT, MAT Merit Score List, Self Introduction, Group Discussion and, finally, Personal Interview
International Business
This is the time needed to cover the details of supply chain management and logistics that relates to international trade. Students obtain information on the full import-export and documentation process. There is real time insight into the preparation of critical letters of intention, letter of credit and more.
Duration:– 2 years
Eligibility: – Graduation in any discipline;
Admission:- Admission based on CAT, MAT Merit Score List, Self Introduction, Group Discussion and, finally, Personal Interview
Operation management &Information technology
This specialization provides the student with the knowledge of Business Process Reengineering along with the use of IT and enabled services. It teaches the aspects of project management and communication through project management. The domain also discusses the elements of organizational operations management
Placement
The institute has a separate training and placement cell that provides full assistance to students and helps them to be placed in reputable companies. This cell performs various tasks to enhance students’ job-specific skills.
Placement assistance is also provided to IMM students to ensure that all students work successfully and build their careers. Students at IMM are also encouraged to undergo internships so that they can acquire an acceptable corporate interface by the end of their degree. Many corporate summer internship opportunities are being facilitated by IMM to their students. Fifty-year-old corporate brotherhood offers IMM students the chance to work in some of the leading corporations in all branches of industry. The Marketing & Management Institute’s Placement Cell also holds a variety of corporate and social activities that are very helpful to students.
